Outdoor furniture and tent industry analysis

From January to September in 2022, the size of the e-commerce outdoor sports industry exceeded 25 billion yuan, an increase of 169.21 percent year on year, and an increase of 98.95 percent compared with the previous cycle. Sales in May this year can be seen from the sales growth trend chart, sales continued to rise to a peak, then fell back slightly, helped by more diverse, niche, outdoor sports, the market share of sports/outdoor/cycling products officially overtook that of sneakers and sportswear in February 2022, and continued to grow at a high month-on-month rate in the following months, exceeding 50% month-on-month in March 2022, overall, sporting/outdoor/cycling gear is growing rapidly in 2022. From January to September 2022, sports/outdoor/cycling products accounted for the largest share of the market, with sales exceeding 11 billion yuan, up 140.04% year-on-year. The sub-category of sports/outdoor/cycling products is mainly distributed around activities such as fishing, sports fitness, camping, cycling and so on, in particular, the year-on-year growth rate of the sub-category of tent/canopy/tent accessories used for camping scenes was as high as 1344.29%, and the year-on-year growth rate of outdoor leisure furniture used for camping scenes was as high as 653.76% , the classification mainly includes camping folding chairs, leisure toy tables, camping carts and other supplies.

The survey found that 44 percent of North n respondents plan to replace leisure travel with camping by 2022, as the covid-19 pandemic and the global economic situation have combined to make camping a new vehicle for short-distance leisure activities, the global camping market is expected to grow from $62 billion in 2021 to $68.93 billion in 2022, a CAGR of 11.2% . Although the epidemic situation has been effectively controlled, but long-distance travel is still subject to certain conditions. People prefer to find natural and ecological outdoor space around the city, which has led to the explosive growth of camping. At the beginning of the 2021, there were more than 1m notes on "Camping" in the Little Red Book; by June 2022, the number had exceeded 4m, a threefold increase in a year and a half